Research & Analysis

Research & Analysis

Discount Capital’s Research & Analysis team supplies the in-house knowledge base and analytical infrastructure that underpin all of the firm's operations. Playing a pivotal role in each Investment and Investment Banking assignment, as well as in the active management of the Investments portfolio, the team consistently incorporates in-depth analytical capabilities with the utmost professionalism – a cornerstone of Discount Capital's commitment to its clients and partners.

Staffed by professionals from diverse disciplines, the Research & Analysis team is able to draw on a broad pool of expertise, encompassing fields such as strategy, financial consulting, accounting, and corporate finance. This distinctive multidisciplinary approach enables Discount Capital to bring outstanding product and sector expertise to its clients, while also generating creative and insightful dialogue from multiple perspectives.

Being professional is our state of mind

Research & Analysis Team

Head of Investment Research & Analysis – Discount Capital
Ori Marom

Ori joined Discount Capital in 2015 and serves as the firm’s Head of Investment Research & Analysis. In this role, Ori leads the team that provides the analytical infrastructure for all the investments operations and investment banking projects carried out by Discount Capital.

Prior to joining Discount Capital, Ori held managerial positions at Rotem Strategy and Giza Singer Even, where he was involved in a wide scope of financial and strategic consulting projects for some of Israel's leading corporations.

Ori holds a BA in Economics & Business Administration (summa cum laude) and an MBA (cum laude), both from Tel Aviv University.

He is currently a board member of Ginegar Plastic Products (TASE: GNGR).

Senior Associate – Discount Capital
Tomer Gutman

Tomer joined Discount Capital in 2016 and serves as an analyst for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Tomer focuses on projects that require complex financial modeling and analysis, primarily in infrastructure, real estate and holding companies.

Prior to joining Discount Capital, Tomer served as a senior analyst in the financial advisory and project finance departments at Giza Singer Even, where he assisted leading public companies with their project finance and recapitalization transactions.

Tomer holds a BA in Economics (summa cum laude) from IDC Herzliya.

Senior Associate – Discount Capital
Yuri Sherman

Yuri joined Discount Capital in 2016 and serves as an analyst for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Yuri focuses on particularly complex buy and sell-side equity transactions.

Prior to joining Discount Capital, Yuri served as an investment banking analyst at UBS and as a strategic consultant at a boutique Israeli consulting firm, where he assisted top-tier private and public companies.

Yuri holds a BA in Economics (summa cum laude) from IDC Herzliya.

Analyst – Discount Capital
Nadav Hoizner

Nadav joined Discount Capital in 2017 and serves as an Analyst in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Nadav focuses on equity analysis, valuations and due diligence processes.

During his studies, Nadav founded and managed the Tel Aviv University Capital Markets Club, which he operated jointly with BDO Consulting and with senior executives in the economic sector in providing lectures to club members.

Nadav holds a BA in Accounting and Economics (cum laude) from Tel Aviv University.

Associate – Discount Capital
Or Berlinsky

Or joined Discount Capital in 2018 and serves as an Associate in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Or focuses on financial analysis, valuation and due diligence processes.

Prior to joining Discount Capital, Or was a Senior Financial Consultant in PwC Advisory’s Valuation & Strategy Department, where he conducted valuation analyses for privately held and public companies and supported numerous strategic projects and transactions.

Or is a CPA and holds a BA in Accounting and Finance (cum laude) from Tel Aviv University.

Associate – Discount Capital
Shlomi Zifroni

Shlomi joined Discount Capital in 2019 and serves as an Associate for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Shlomi focuses on equity analysis, financial analysis, valuation and economic due diligence, mainly in the technology sector.

Prior to joining Discount Capital, Shlomi was a Senior Associate at KPMG’s Deal Advisory and Financial Team, where he led due diligence teams, advised buyers and sellers through different deal stages, and built various financial models, with a focus on the tech field.

Shlomi is a CPA and a Lawyer, and holds both B.A. in Accounting and LLB (cum laude) from Tel-Aviv University.

Associate – Discount Capital
Nir Greenberg

Nir joined Discount Capital in 2021 and serves as an Associate in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Nir focuses on equity analysis, financial analysis, valuation and due diligence processes.

Prior to Discount Capital, Nir was a Senior Financial Consultant in PwC’s Advisory Valuation & Strategy department, with experience in conducting valuation analyses, business valuations, financial modeling, investor decks, and litigation support.

Previously, Nir worked for APM & Co., providing legal counsel to international corporations in cross-border M&A transactions, in addition to domestic investors and startups on venture capital financings.

Nir, a CPA and an Attorney at Law, holds a B.A.in Accounting and an LL.B. (cum laude) from IDC Herzliya.

Analyst
Danielle Zinn

Danielle joined Discount Capital in 2020 and serves as an Analyst in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Danielle focuses on equity analysis, valuations and due diligence processes.

Prior to joining Discount Capital, Danielle was an Analyst in the Real Estate Valuation Department, Acquisition Groups at Deloitte, where she provided financial management services to 5 acquisition groups, including the preparation of unique financial models, preparation of financial reports and management of current and future cash flow.

Danielle holds a BA in Finance and a Minor in Entrepreneurship (cum laude) from Santa Clara University, California.

Financial Controller – Discount Capital
Avinadav Abukarat

Avinadav joined Discount Capital in 2015 and serves as the firm's controller and deputy CFO.
In this dual role, Avinadav prepares the financial statements and oversees account management. He
also assists the Research & Analysis team in the accounting and cash flow management aspects
of investments.

Prior to joining Discount Capital, Avinadav served as an auditor of financial institutions and
investment companies at KPMG.

Avinadav holds a BA in Economics and Accounting from Bar-Ilan University and a BA in
Education and Rabbinical Ordination.