Research & Analysis

Research & Analysis

Discount Capital’s Research & Analysis team supplies the in-house knowledge base and analytical infrastructure that underpin all of the firm's operations. Playing a pivotal role in each Investment and Investment Banking assignment, as well as in the active management of the Investments portfolio, the team consistently incorporates in-depth analytical capabilities with the utmost professionalism – a cornerstone of Discount Capital's commitment to its clients and partners.

Staffed by professionals from diverse disciplines, the Research & Analysis team is able to draw on a broad pool of expertise, encompassing fields such as strategy, financial consulting, accounting, and corporate finance. This distinctive multidisciplinary approach enables Discount Capital to bring outstanding product and sector expertise to its clients, while also generating creative and insightful dialogue from multiple perspectives.

Being professional is our state of mind

Research & Analysis Team

Head of Investment Research & Analysis – Discount Capital
Ori Marom

Ori joined Discount Capital in 2015 and serves as the firm’s Head of Investment Research & Analysis. In this role, Ori leads the team that provides the analytical infrastructure for all the investments operations and investment banking projects carried out by Discount Capital.

Prior to joining Discount Capital, Ori held managerial positions at Rotem Strategy and Giza Singer Even, where he was involved in a wide scope of financial and strategic consulting projects for some of Israel's leading corporations.

Ori holds a BA in Economics & Business Administration (summa cum laude) and an MBA (cum laude), both from Tel Aviv University.

He is currently a board member of Ginegar Plastic Products (TASE: GNGR).

Senior Associate
Adi Hillel

Adi joined Discount Capital in 2021 and serves as a Senior Associate for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In her role, Adi focuses on equity analysis, financial analysis, valuation and economic due diligence, mainly in the technology sector.

Prior to joining Discount Capital, Adi was a Manager at KPMG’s Deal Advisory, where she led due diligence teams, advised buyers and sellers through different deal stages and advised investors with regards to potential investments both in VC and PE funds or in a direct equity investment, with a focus on the tech field.

Adi holds an M.Sc. degree, majoring in Accounting and Finance from Tel-Aviv University.

Analyst – Discount Capital
Nadav Hoizner

Nadav joined Discount Capital in 2017 and serves as an Analyst in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Nadav focuses on equity analysis, valuations and due diligence processes.

During his studies, Nadav founded and managed the Tel Aviv University Capital Markets Club, which he operated jointly with BDO Consulting and with senior executives in the economic sector in providing lectures to club members.

Nadav holds a BA in Accounting and Economics (cum laude) from Tel Aviv University.

Associate – Discount Capital
Shlomi Zifroni

Shlomi joined Discount Capital in 2019 and serves as an Associate for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Shlomi focuses on equity analysis, financial analysis, valuation and economic due diligence, mainly in the technology sector.

Prior to joining Discount Capital, Shlomi was a Senior Associate at KPMG’s Deal Advisory and Financial Team, where he led due diligence teams, advised buyers and sellers through different deal stages, and built various financial models, with a focus on the tech field.

Shlomi is a CPA and a Lawyer, and holds both B.A. in Accounting and LLB (cum laude) from Tel-Aviv University.

Analyst
Barak Ben Avraham

Barak joined Discount Capital in 2021 and serves as an Analyst in the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Barak focuses on equity analysis, financial analysis, valuation and due diligence processes.

Prior to joining Discount Capital, Barak served as a Game Economy Manager at Playtika and as an FP&A Analyst at The Coca-Cola Company, where he assisted in developing the company's future sales and costs, and advised company management with financial analysis on high-value projects.

Barak holds an M.A. in Financial Economics and a B.A. in Philosophy, Politics, and Economics (Cum Laude) from The Hebrew University of Jerusalem.

Analyst
Omer Yona

Omer joined Discount Capital in 2022 and serves as an Analyst for the Investment Research & Analysis team, supporting the firm’s investment and investment banking operations. In this role, Omer focuses on equity analysis, financial analysis, valuation and economic due diligence, mainly in the technology sector.

Prior to joining Discount Capital, Omer was a Business Development & Analyst at BuiltUp Ventures’s, Investment Team, where he led the deal flow operations and the due diligence team. Omer assisted the fund's portfolio companies in their go-to-market efforts and strategies.
Previously, Omer worked as a Business Development as part of the commercial team at Percepto – Autonomous Drones where he was involved in various commercial projects.

Omer B.A in Business Administration and a Minor in Entrepreneurial Management from Reichman University – The Interdisciplinary Center (IDC) Herzliya.

Controller and deputy CFO
Lotan Katz

Lotan joined Discount Capital in 2021, and serves as the firm's controller and deputy CFO.

In this dual role, Lotan prepares the financial statements and oversees management accounts. She also assists the Research & Analysis team in the accounting and cash flow management aspects of investments.

Prior to joining Discount Capital, Lotan served as an auditor of High-Tech Companies and Venture Capital Funds at PwC.

Lotan holds a B.A. in Accounting and Economics (magna cum laude) from Tel-Aviv University. She is a CPA and is a member of the Israeli Institute of Certified Public Accountants.

Bookkeeper
Sabina Israelov

Sabina joined Discount Capital in 2001, and serves as the firm's only bookkeeper.

Sabina deals with bookkeeping up to balance sheet level, and with institutional reporting, production and online broadcast reporting. She also has purchasing and management responsibilities, such as computer equipment, communications and mobile phones, and the Company's vehicle fleet.

Sabina holds a Sug 3 bookkeepers certification from the Ministry of Industry, Trade and Labor.

Executive Assistant to the CEO.
Keren Bekhor

Keren joined Discount Capital in 2020 and serves as an Executive Assistant to the CEO.

Prior to joining Discount Capital, Keren worked as an Executive Assistant to the CEO of IDB Group. Previously, Keren worked at Pelephone for 17 years as an Executive Assistant to the CEO.

Keren holds a Bachelor's degree in Economics & Business Administration with honors from the Open University in Ramat Gan.

Office Manager
Lital Palatin

Lital joined Discount Capital as the company’s Office Manager in 2020.

Previously, Lital served as an Administrative Assistant at H.S. Diamonds in the Israel Diamond Exchange.

Lital is resourceful, task-oriented and a team player, working with the broader Discount Capital team in managing the administrative affairs of the firm.